It sounds hyperbolic, but the design and development of a web property is a craft. Using craft to describe how one makes anything has been devalued to the point of meaninglessness by overly precious marketing copy, to the point that when I read the phrase "Hand-crafted website," I hear ukulele music in my head.
I took a figure drawing class my freshman year in college. The instructor had a mantra, "draw the entire picture at once!" He said it over and over, and it took me a long time to understand what he meant. How is it possible to draw the entire picture at once?